Strategically Creative

Strategically
Creative

Smart. Strategic. Creatively driven.

Branding

Research, naming, positioning, taglines, messaging, logo design, brand standards and stationery

Marketing

Consulting, strategy, concepts, content, photography, print collateral, direct mail, promotions, trade show, signage and outdoor

Digital

Websites, wordpress, SEO, hosting, maintenance, e-newsletters, social media and video

Case Studies

Our Story

Twirl Advertising & Design began in 1999 as the freelance vision of founder Jennie Rodriguez. What started as a solo creative endeavor has since grown into a collaborative partnership with her husband, Victor Echevarria—bringing together strategy, design, and decades of experience under one roof.

Today, Twirl is a full-service creative agency that helps brands find their voice, craft their message, and build meaningful connections across print, digital, and social platforms. We position brands for success with strategy-first thinking and eye-catching, purpose-driven design.

Community-Driven Creatives
Giving back is at the heart of our work. Jennie and Victor have donated their time and creative skills to mission-driven organizations. In Oregon, they proudly support non-profits such as:

  • Business Diversity Institute, empowering minority- and women-owned businesses through education and training
  • LatinoBuilt Trade Association & LatinoBuilt Foundation, advancing opportunities for Latino-owned construction businesses
  • D.A.W.N., supporting Ukraine through medical and tactical aid during Russia war in Ukraine
  • World Oregon, connecting people to global issues that shape our future
  • Jardin Portland Foundation (now defunct), working toward equitable, prosperous, and sustainable cities

Recognized for Excellence
Twirl’s work has been honored with numerous creative and community awards, most recently the 2024 DJC Women of Vision Awards and BDI Minority Business Firm of the Year. Additional awards include:

  • SIA Summit Creative Awards
    • 2021 | Bronze Complete Rebrand/Redesign: PCD
    • 2020 | (2) Website Redesign: Prosper Portland We Build Green Cities & Constructing Hope
    • 2017 | Redesign/Rebrand: Logo Redesign: St Johns Center of Opportunity
    • 2017 | Redesign/Rebrand: Logo Redesign: Viking Engineering & Construction
    • 2016 | Complete Rebrand/Redesign: PDC – Talentwell, Redefining Opportunity
    • 2010 | Logo Redesign: Northwest Ski Club Council
    • 2009 | Logo Redesign: Des Plaines Park District
  • 2018 BESThq Partner of the Year
  • 2016 BDI Minority Business Firm of the Year
  • And an IABC Quill Award, and the PCC Trumpet Award
Twirl Advertising & Design: Jennie & Victor

Jennie Rodriguez & Victor Echevarria

Client Partners We’ve Worked With Past & Present

How Can We Help You?

Do you have a project you need help with? A question or comment you would like us to respond to? Please fill out the form below and someone from our staff will be happy to assist you.

Portland 503.473.1035 | Chicago 773.972.7100 | MWESB #9200 – Oregon