We positioned their product’s purpose and benefit by putting a positive spin on a negative connotation. In pairing the word “disposable” with the product’s functionality as well as an unexpected visual, an intimate relationship between Whitney and their customers was created. The copy showed the reader that there’s no love lost when these products, with its hazardous waste, are disposed of properly. Whitney couldn’t have agreed more with our approach.
Twirl developed various other marketing pieces for Whitney’s Curette’s another line of products.