Project Assets: Creative Partner, Brand Identity, Print Collateral, Signage, Website Design, Development & Website Maintenance
Project Brief
When a local physician launched Cello Memory Care in Florence Oregon, Twirl helped establish the brand from the ground up—creating a visual identity and online presence that reflects both clinical expertise and a warm, home-like approach to memory care.
Working closely with the client, we helped define the brand’s core values and translate them into a cohesive visual and verbal identity. The Cello name itself was inspired by the powerful role music can play in memory care, and we incorporated a subtle, instrument-inspired detail into the logo as a meaningful connection to the brand.
Twirl designed and developed the website and wrote the content, creating an approachable experience that communicates Cello’s philosophy, services, physician-owned expertise, and commitment to dignified, personalized care. The site is designed to help families feel informed, reassured, and comfortable as they consider memory care options for a loved one.
To support the launch, we also developed foundational marketing materials including business cards, facility signage, brochure and name badges, giving Cello a consistent brand presence across digital, print, and environmental applications.
