Project Assets: Brand Identity, Website Design, Development & Website Maintenance
Project Brief
Brand Development | Great Global Harvest came to Twirl Advertising & Design with a clear vision: build a sustainable hydroponic greenhouse and create a local source of fresh, responsibly grown produce. As construction of the greenhouse was getting underway, they needed a visual identity and online presence that could communicate that vision and grow alongside the business. We developed the Great Global Harvest logo around the sunflower, inspired by its symbolism of resilience, growth, and hope. Green connects the brand to the greenhouse and the growing process, while the overall identity reflects the company’s commitment to sustainability and its mission: “In the season of drought, we will not cease from yielding.”
We took a phased approach to the website, giving Great Global Harvest the right digital presence for where they were in their development. The first phase introduced the brand, shared the story behind the greenhouse, and gave visitors a window into the operation as it took shape. As the business moved from development to production, we expanded the site with e-commerce functionality, allowing customers to shop for their fresh greens online. The result is a brand and website designed not just to launch Great Global Harvest, but to grow with it—from greenhouse construction to harvest and, ultimately, connecting their products with the customers they set out to serve.
