Project Assets: Creative Partner, Brand Strategy, Digital, Social, Content, Print Collateral, Events, Signage, Photography, Video, Website Design & Development, Website Maintenance
Project Brief
The Business Development Institute (BDI) is a nonprofit organization dedicated to supporting small businesses and business and procurement practitioners throughout the Portland Metro and Southwest Washington region through education, professional development, networking, and access to opportunity.
Twirl has been BDI’s creative partner for more than 10 years, helping build the organization’s brand across multiple touch points including print, digital, social media, events, and online communications. Working closely with BDI’s all-volunteer board and leadership, together we collaborate on marketing priorities, identifying opportunities, and developing creative solutions that support the organization’s mission and goals.
Our work began with a brand audit and website redesign to create greater consistency across BDI’s communications and strengthen its presence within the business community. Since then, our role has grown into ongoing creative and marketing support. We have developed brand standards and messaging, written copy, designed marketing collateral, and created campaigns that spotlight BDI members and promote its programs, training, and events. We also continue to develop BDI’s monthly e-newsletter and social media graphics and content.
Twirl has worked with BDI through several iterations of its website and currently manages and updates the site, keeping content, events, resources, and program information current. We also design, produce, and manage print procurement for branded materials and promotional items, including but not limited to stickers, thumb drives, wine tumblers, scarves, banners, brochures and more. When needed, we provide event photography and video services to help capture and extend the reach of BDI’s programs and events.
Our relationship with BDI goes beyond a traditional client partnership. We volunteer with the organization and lead its Marketing Committee, and we also donate quite a bit in creative services each year. We do this because we believe in BDI’s mission and the people behind the scenes who volunteer their time. As a small business, we connect with BDI’s core values and understand the value of networking, business education, and access to opportunity—and we admire the entrepreneurs who take the risk of building something of their own.
For more than a decade, Twirl has been proud to help BDI build its brand, tell its story, and connect with the business community it serves.
“The creative team at Twirl Advertising & Design has elevated the professional image of Business Diversity Institute through consistent branding in all external communication, including an extensive web site redesign in 2016. Twirl is unique in that the firm balances both cutting-edge creative, with approachability and great communication. They are truly a pleasure to work with and the results are exceptional!”
Charissa Rotramel, Past Board Chair, Business Development Institute
