Project Assets: Logos, Marketing Collateral, Photography, WordPress Website, Swag
Project Brief:
Rebranding To Support Business Growth | When we met with Viking Engineering + Construction (VEC) we discovered they already had brand assets in place and just wanted to raise their brand awareness among their target audience. We took a look at VEC’s materials and determined while their current logo, website and brochure materials served it’s purpose, it was time to take them to the next level to build the credibility and the brand awareness they deserved. We led the Viking team through several brand exercises, worked on a brand lexicon, and created a versatile logo mark that was suitable for use in both print and web applications.
We designed their new website and marketing items too. And we made sure brand guidelines were supplied to keep their unique identity consistent going forward. The new identity conveyed the sophistication and complex essence of their brand and garnered a Summit International Creative Award in the rebrand category. We were thrilled with the results mainly because we were able to push Viking to think in different ways and inspire them when it came to their brand.
“Twirl has been instrumental in Viking developing the brand presence the company really needed to help take our business to the next level. Twirl was very diligent and proactive in working with us to get both the logo and website done quickly but with incredible commitment to a great final product. The website is great and we feel it conveys exactly the image we want and will be able to grow with us as the company grows. And the logo is just awesome. We constantly have people asking us for Viking hats and other gear because the logo is so cool! We are really grateful for the support from Twirl and from the Port. Our people are really proud to wear the logo and represent what it stands for”.
– Jack Kiperman, Principal
