Project Assets: Naming, Brand Strategy, Logo Design, Copywriting, Marketing Collateral, Website Redesign and Development
Project Brief
A Brand Experience to Drive Traffic | Haregu Nemariam is a local transportation engineering firm participating in the Port of Portland’s Mentor-Protégé Program. As the program’s marketing consultant, our initial evaluation revealed that a brand new look and feel for her firm was needed. For strategic reasons, Twirl tweaked their name for better customer pronunciation and response, designed their logo reflective of their business industry, and developed a tagline to position them as a leader.
We also created various print materials and developed a website that was modern, easy to navigate with intentional content to improve search rankings. We ensured that all of the firm’s marketing materials described their brand essence (Honest, Traditional, Respectful, Professional, Sophisticated).
Today this small business is flourishing and active. All of their brand materials reinforced their expertise.
“I always tell people that “Twirl has helped my business tremendously. Ever since Twirl built my website I have been getting many projects of various types. The SEO is working! I am very happy that I took the time to work with them.”
– Haregu Nemariam, Principal, Nemariam Engineers & Associates
