The Swake Group literally walks their clients home every step of the way. Real Estate can be a very lucrative business. It’s also an incredibly challenging one. When you’ve been successful in the business and working for someone else, you’re bound to want to spread your own wings. Todd Swajzkowski, a successful realtor in Chicago, along with two partners did just that. When they approached Twirl, they were ready to begin their brand Identity development process.
Luckily for Twirl, this group was pretty definitive as to what they stood for and what they hoped to be which gave us a great foundation to work with. One of our challenges was to co-brand the parent company Keller Williams (KW) with Swake Group’s marketing materials keeping KW’s corporate standards in mind.