The Portland Development Commission (PDC) engaged Twirl to work on branding for a financing program called CPACE (Commercial Property Assessed Clean Energy). This innovative program makes it possible for owners of commercial and industrial properties to obtain low cost financing for approved energy-efficiency projects.
The project goals entailed renaming the program prior to launch along with developing a logo, tagline and communications strategy. Twirl identified the need to develop a name that was easy to pronounce, friendly and relevant to the target audience. Various options were explored and tested before “PropertyFit Oregon” was born.