We suggested identifying specific colors drawn from BESThq’s logo to be used strategically per program across various marketing materials. We introduced a neutral grey to act as a bridge to bring balance to the design. Postcards, rack cards, trade show banners, and various templates were completed and shared with the BESThq team to use for future efforts.
Twirl provided website consulting services as well and helped with honing in on their messaging consisting of three key elements: relationship, empowerment, and inclusion. Ron partnered again with Twirl to develop marketing materials for BESThq’s Business Expo West Annual Trade Show Event.